I’m Kitty, a London-based Creative Strategist specialising in content, social media and digital growth.

I work with brands to understand what earns attention, what resonates with their audience and how creative can translate into meaningful growth. My approach combines in-depth research, creative strategy and performance data, from identifying opportunities and developing concepts to scriptwriting, production direction and ongoing testing.

My work has generated 55M+ organic views, grown audiences by more than 100K followers and included the management of £200K+ in paid social.

With a background in English Literature, research and storytelling have always been central to how I work. I combine that creative foundation with a data-led approach, using performance insights to continually refine what we create and why.

Based in London, I work with ambitious brands that value considered creative, distinctive storytelling and measurable impact.